This book is written to serve the grossly underserved training and development needs of professionals engaged in selling during their development years. It's much more than just another book about sales or selling; rather, it teaches the reader how sales professionals think and the methods they utilize to succeed. It is therefore chock-full of insight that only the most well-informed and well intended counselor can provide.
This book is a soup-to-nuts offering -- "Professional Sales 101 and
102". It is written to mentor the reader through his/her developmental
years in the sales profession. This is a hands-on, experience-based
document that draws from the Author's expertise based on 20 years of
successful sales, sales management, executive management and
entrepreneurial experience.
This book is applicable to all sales disciplines. As such, any person interested in either building or honing their professional sales skills will benefit from this read. The premise behind the author's writing the book is that it provides mentoring support to the reader as he/she progress through his/her developmental years. Therefore, the author is lending his experiences and wisdom to the reader with the expectations that he/she will come to fully appreciate sooner rather than later 1) what it will take for he/she to become a sales professional, 2) how and why he/she must prepare and execute to achieve premier success in the profession and 3) what it will ultimately mean to he/she, his/her customers or clients and organization for he/she to become a consummate sales professional.
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