Discover seven very effective methods for creating an endless flow of new leads for your business. Including how to harness the
the power of the Internet to grow your local business.
• First, of course you need a website. Not just any
website. Most local business websites we've seen
are hardly worth the electrons needed to power them
in terms of generating leads for your business. They
might even look pretty but they don't do the job of
building a relationship with potential customers.
• Content! Today people want to be informed before they
buy. If you can show people you really know what
you are talking about, and offer them great
information, you will build confidence in your business
and in you as well.
• Updated information about you and your business. The
more people feel like they have a relationship with
you and really know about you and your business and
feel connected with you… the more they will know,
like and trust you, and become loyal customers or
clients.
• Disseminate articles. Once you have some content
about you and your business that will continue to
establish you as a local business leader, you can
place articles on article directories - a method which
can produce in some cases a massive amount of
interest, leads and traffic to your business. We've
seen this be very effective, and it's evergreen -
meaning that those article remain in the directories
and people will be discovering those for years to
come, and be directed to your business.
• Write press releases - another method to
generate thousands of leads by submitting
press releases to publications. No matter
what business you are in, a well-written press
release about something happening in your
industry and how you are involved can be an
enormous boost to your visibility in your
community and beyond.
• Use social media. It can be immensely effective
(if you know how to do it) to use Facebook,
Twitter and the other social media to build a
presence and constant flow of new leads to
your business.
Last and most important of all….
• Use video. Video is by far the most important
way of communicating your message, keeping
people focused on your message and your
business. The amazing thing is that with only
a few well-produced and interesting videos
placed on the services (YouTube is the best
known by not by a long shot the only place),
you can generate a stream of interest, traffic
and new customers for your business.
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