For Christians, today marks Easter, and, according to a survey by BigInsight, which tracks consumer spending, four out of five Americans will celebrate the holiday, spending a total of $16.8 billion. That’s an average of $145.28 each, up 11 percent from 2011.
Some 90 million chocolate Easter bunnies, 700 million Marshmallow Peeps and about 16 billion jelly beans will be bought, which makes the holiday the second-biggest-selling confectionary holiday after Halloween.
Last year, some 57 million Easter cards were exchanged, making Easter the fifth-largest card-sending holiday, according to Hallmark.
According to the National Retail Federation, consumers spend an average of $7 on Easter cards. Hallmark estimates 57 percent of these cards are mailed. An appropriate postage option: the US Postal Service’s 45-cent stamp featuring an Easter lily.
The NRF says the average Easter celebrant will spend $26.11 on colorful apparel for Easter Sunday.
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